As one of the world’s leading technology firms, Amazon’s quarterly reports are eagerly anticipated by the markets, and their set of figures for Q4 proved no exception. Following the news that Q4 earnings were higher than expected, their share price shot up by 9% when the markets opened.
Gross profit margins for Q4 rose by 24%, higher than the 22% predicted by the markets. This is down largely to sale of more expensive products such as the Kindle Fire. Increased profitability over the past three months helped to mask disappointment over sales forecasts being missed, but it seems that Amazon are tempting for many investors.
In the markets, their share price rose to around the $284 level, giving shareholders encouragement. Meanwhile, Amazon’s figures as a whole for the past year showed that revenues were at $21.27bn, posting a 22% year-on-year rise. The net loss made in the previous year has been more or less wiped out.
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